In 2009, Miaozhen Systems partnered with MillwardBrown, a global leader in brand, media & communications research, to provide clients with comprehensive online data collection, storage, processing & analysis solutions and integrated counslting services based on product & brand life cycle in China.
In 2014, Miaozhen Systems and BGCTV jointly released China’s first same-source & cross-screen measurement platform for large sample audience based on the large sample viewing data of BGCTV , and achieved a leapfrog development for TV advertising measurement research.
In 2015, Drawbridge & Miaozhen Systems established an exclusive partnership whereby Miaozhen will be granted with Drawbridge’s technologies to build a cross-screen user database and realize technology upgrade in cross-device user targeting, performance measurement & attribution so as to provide cross-device data analysis services in various vertical industries.
In 2016, Miaozhen Systems made strategic investment in Xinsight. Through this strategic investment, we realized the connection between authentic users and the whole marketing tracking chain ranging from media placement to consumption behavior and thus multiplying our data analysis and market research ability.