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Miaozhen System and Infocus Mekong Research (IFM) Relaunch in Vietnam



April 24, 2018 – Miaozhen System and Infocus Mekong Research (IFM) relaunch in Vietnam to bring trust and growth to digital advertising industry by sharing experience of how Miaozhen led the healthy growth of digital advertising in China and became the digital currency well recognized by both Advertisers & Publishers.

Infocus Mekong Research is a Vietnam leading mobile based research company and Miaozhen exclusive local business partner.

“When we opened up Kantar Media (TNS) TV audience measurement back in 1999, total advertising spend was only around US $300 Million per year. With the huge shift from traditional advertising to digital, growing at 30% plus per year and roughly US $200 Million in revenue, we feel now is the time to engage the digital community and provide a true bias free world class measurement system”, said Ralf Matthaes, Founder and Managing Director of Infocus Mekong Research.


“We are very proud and fortunate to have partnered with a proven entity such as Maiozehn Systems, who is a pioneer in digital advertising monitoring, as witnessed by its 65% market share in the world’s biggest market, China, and is considered China’s Digital Currency,” Matthaes added. Infocus hope’s to emulate this success and provide Vietnam with a bias free third-party currency for years to come.

“Miaozhen’s success in China is not just technology.  Applying technology with solid research fundamental is crucial to bring real value to brands.  Our breakthrough in IGRP was the result.  In Vietnam, Ralf & his team in IFM have the great research experience & market understanding that is a perfect match for what we want to achieve in Vietnam.  Together we shared a common vision of bringing trust to digital marketing.,” by Wu Ming Hui, CEO of Miaozhen System.

Miaozhen System has been providing its services to Vietnam’s largest media agency for several years and now shall be expanding these services to all digitally engaged companies in Vietnam.